Rapper, actor and entrepreneur Sean 'Diddy' Combs has teamed up with Parlux to release his first fragrance in six years, 3AM.
Combs said 'Fragrance is truly a passion of mine and I have always said that it is the finishing touch to anyone's outfit and mood. For my newest scent, 3AM, I have combined the most luxurious ingredients to create a fragrance that draws everyone close to you while washing away your sins. It has both sensual and fresh notes reminiscent of a night that you never want to end. 3AM is at once breath-taking, addictive, and slightly dangerous leaving even the most elegant men and women uninhibited'. The scent launches in May.